Millennials are taking over the workforce and have employers saying, “What do you people want from me?”
If you “literally can’t even” figure out the best way to connect with these Gen Yers so they don’t dipset, don’t fret — Millennial Marketing Guy Jeff Fromm has got you covered. Jeff is the President of FutureCast, a marketing consultancy that specializes in millennial trends. Bridge had the pleasure of partnering with him to conduct a webinar where he explores all things millennial at work including these five questions to ask yourself as a leader and employer:
- Are you embracing millennial workplace differences? — It’s all about embracing flexibility and openness, which you’ll learn means a whole lot more than breaking down a few walls or turning your corner office into a lounge area.
- Do you have a transparent organization? — No secrets allowed up in here. Jeff lets us in on why a culture of secrecy won’t keep millennials around long in the webinar.
- Have you established a workplace culture? — Culture isn’t about the cool furniture or loaded fridge in the break room (although no one hates a good stocked fridge), but about the people. Your culture is about team dynamics and how you encourage and celebrate with each other. Happy hour, anyone?
- How do you inspire millennials to make a difference? — Millennials want purpose at work, and you don’t have to be a charity organization to give it to them. Jeff explores how purpose can be as simple as providing training outside of job duties or having regular team-building activities.
- What are your engagement and support strategies? — Training, coaching, and mentoring opportunities are all must-haves for keeping millennials engaged and growing. An engaged millennial is a happy millennial.
These are just a few of the questions you should ask to ensure you’ve done more than make room for this generation that’s changing the way we work. Check out the full recorded webinar for Jeff’s real-life examples of how to make your office a Gen Y hotspot so you can retain and recruit top talent: “Embracing Your Role As Leaders: Connecting with your Millennial Employees.”